Geelong Giving Tree Appeal Marketing Toolkit

This marketing toolkit includes suggestions on internal and external communication platforms your organisation may use to promote the Geelong Giving Tree Appeal. We acknowledge that only some may be relevant to your organisation.

Internal

  • Email to staff
  • Intranet article
  • Staff newsletter

External

  • Newsletters
  • Social media platforms
  • Customer communication – SMS, phone, in store
  • Physical presence in shop fronts, reception and Christmas Tree locations

Key messaging

  • Change Christmas for a local family in need – Donate your change to the Geelong Giving Tree Appeal.
  • The lead up to Christmas is proving tougher than ever for vulnerable families in our community.
  • For the first time in 20 years, Bethany Community Support is asking people to donate funds, not gifts, to the Geelong Giving Tree Appeal and keep everyone COVID safe.
  • Bethany, in partnership with Barwon Child, Youth and Family and Sexual Assault and Family Violence Centre, needs the Geelong community’s help to raise $100,000 for disadvantaged families and individuals.
  • People nominated through local community support agencies will receive gift cards to buy Christmas presents they would otherwise struggle to afford.

Logo – Click here to download

Web banner – Click here to download

Posters

A4 – Click here to download

A3 – Click here to download

Social Media Creative

We have developed social media tiles and accompanying text for your organisation to draw upon. This can be adapted to fit your brand and audience.

Bethany will also be posting regularly from our account, if prefer to share these posts to promote the appeal.

Suggested Social Media Copy – Click here to download

Facebook Cover Photo – Click here to download

Social Media Promotional Tile 1 — Click here to download

Social Media Promotional Tile 2 – Click here to download

Social Media Promotional Tile 3 – Click here to download

Social Media Promotional Tile 4 – Click here to download

Social Media Promotional Tile 5 – Click here to download

Facebook Frame – Click here to download

Newsletter Creative

Suggested newsletter copy- Click here to download

Email signature – Click here to download

Edm header – Click here to download

Edm footer – Click here to download